Antananarivo, Madagascar – April 15, 2025 – ACTUAL TEXTILES celebrated International Art Day by showcasing traditional Malagasy textiles, with a special focus on hand embroidery. This event aimed to honor ancestral artisanal techniques that are an integral part of Madagascar’s textile heritage. Through this celebration, the company sought to offer its employees an opportunity to present their creations—especially those made using traditional methods—while highlighting the importance of preserving and promoting these local skills in a rapidly evolving world.
Under the leadership of Mrs. Mezbine HIRIDJEE and Mr. Ilann HIRIDJEE, the event reinforced ACTUAL TEXTILES’ commitment to preserving Madagascar’s textile heritage while embracing innovation. The company strived to bring greater visibility to hand embroidery—a meticulous and elegant artisanal technique that often takes a backseat to modern industrial processes.
“At ACTUAL TEXTILES, we firmly believe that Malagasy textiles, deeply rooted in craftsmanship, deserve international recognition. Through this day, we wanted to celebrate the know-how of our employees who, through their passion and expertise, continue to uphold unique and essential textile traditions,” said Mrs. Mezbine HIRIDJEE and Mr. Ilann HIRIDJEE.
Hand Embroidery: A Traditional Craft at the Heart of Innovation
Hand embroidery, an age-old method of decorating fabrics with finely crafted patterns using needles and thread, was the highlight of the event. Though often overshadowed by industrial production, this technique remains a true expression of creativity and patience. ACTUAL TEXTILES aimed to bring this art form back into the spotlight and integrate it into its new range of services.
The hand-embroidered creations by employees were displayed, featuring traditional patterns and personalized designs that exemplify the beauty and finesse of manual craftsmanship. This initiative not only showcased employee talent but also responded to the growing demand for personalized, sustainable, and authentic textile products, in line with global market trends.
Empowering Internal Talent While Preserving Local Culture
This event went beyond a simple artistic exhibition; it formed part of ACTUAL TEXTILES’ broader strategy to promote Malagasy artisanal skills while diversifying its activities. The company announced the integration of hand embroidery into its service offerings—a decision that will not only meet international market needs but also provide employees with new opportunities for recognition and professional growth.
By focusing on these traditional techniques, ACTUAL TEXTILES is working toward a future where creativity and local know-how align with modern market demands. Promoting these traditional skills represents not only a business opportunity for the company but also a boost to the local economy by creating new jobs and supporting sustainable development.
Textile Madagascar: A Sector in Renaissance Through Tradition
This event highlighted the central role of the textile sector in Madagascar. Far from being limited to mass industrial production, the sector is becoming a true driver of cultural innovation. By preserving and promoting its artisanal traditions, Madagascar is positioning itself as a leader in ethical and creative textile industries.
By celebrating the art of hand embroidery and other ancestral skills, ACTUAL TEXTILES reaffirms its role as a pioneer in the textile industry, proving that it is possible to merge tradition and innovation to meet the demands of an increasingly discerning market.
Thus, International Art Day at ACTUAL TEXTILES was much more than a simple event. It marked the beginning of a new era for the company and for the textile sector in Madagascar—one where the preservation of artisanal traditions and innovation go hand in hand to create meaningful and sustainable opportunities.
