Antananarivo, December 20, 2024 – ACTUAL TEXTILES, a key player in Madagascar’s textile industry, has once again demonstrated its social commitment by organizing a gift basket distribution for all its employees. This annual initiative, part of its corporate social responsibility (CSR) efforts, aims to support the purchasing power of textile workers, who are particularly affected by the rising cost of living.
Concrete Support for Textile Workers
The textile industry in Madagascar is a major pillar of the country’s economy, employing thousands of people and accounting for a significant share of national exports. However, despite its dynamism, the sector faces numerous challenges, including fluctuating raw material prices, increasing international compliance requirements, and global competitive pressures.
In response, ACTUAL TEXTILES stands out with a strong social support policy. By distributing gift baskets containing essential goods, the company helps ease the financial burden on employees’ families while reinforcing their well-being.
A Strong Message from Management
This initiative reflects a firm commitment to valuing human capital, as emphasized by the company’s leadership:
💬 “Our employees are the driving force behind our success. Thanks to their dedication and expertise, we have strengthened our position as a key player in Madagascar’s textile industry. This gesture is our way of expressing our gratitude and providing tangible support in their daily lives. We hope that 2025 will be a year of prosperity for all.”
— Mezbine HIRIDJEE & Ilann HIRIDJEE
ACTUAL TEXTILES: A Responsible Business Model
Beyond this solidarity initiative, ACTUAL TEXTILES has established itself as a model company committed to sustainable development and improving working conditions in Madagascar’s textile sector. The company embraces an approach focused on people, sustainability, and operational excellence, ensuring a stable and motivating work environment for its employees.
This policy not only strengthens internal cohesion but also enhances the international reputation of Madagascar’s textile industry, showcasing a responsible and socially conscious management model.
Through this gift basket distribution, ACTUAL TEXTILES demonstrates that it is possible to combine economic performance with social commitment, inspiring the entire sector to work toward a more sustainable and socially responsible textile industry in Madagascar. 🎁✨
