Madagascar, June 15, 2024 – On the occasion of International Environment Day, ACTUAL TEXTILES, one of the leading players in Madagascar’s textile industry, reaffirmed its environmental commitment by organizing an educational outing at CROC FARM Ivato. This initiative is fully aligned with the company’s corporate social responsibility strategy and its contribution to Sustainable Development Goal (SDG) 15, which aims to protect terrestrial ecosystems and biodiversity.
An Immersive Awareness Initiative for Biodiversity Protection
Madagascar, a biodiversity hotspot, faces multiple environmental challenges, including deforestation, climate change, and overexploitation of natural resources. In response to these critical issues, ACTUAL TEXTILES has chosen to educate its managerial employees through an immersive experience in nature.
✅ Key objectives of this initiative:
✔ Awareness: Educate employees on the vital role of biodiversity in maintaining ecosystem balance.
✔ Engagement: Encourage a more eco-friendly approach, both professionally and personally.
✔ Corporate culture reinforcement: Integrate sustainable practices into the company’s core values.
The CROC FARM Ivato, renowned for its work in wildlife and flora conservation, was selected as the ideal venue for this event. Participants had the unique opportunity to closely observe endemic species and gain a deeper understanding of Madagascar’s fragile ecosystems, which are increasingly threatened by human activity.
A Strong Commitment from Management Toward Sustainable Development
The active participation of Ms. Mezbine HIRIDJEE and Mr. Ilann HIRIDJEE, key figures of ACTUAL TEXTILES, further enhanced the significance of this event. Their presence underscored the company’s dedication to sustainability and environmental responsibility at the core of its development strategy.
💬 Ms. Mezbine HIRIDJEE & Mr. Ilann HIRIDJEE stated:
“Biodiversity conservation is a collective responsibility. We want to inspire our employees to adopt eco-friendly practices, both in their workplace and daily lives. Sustainability should not be seen as a constraint but as a true commitment to the future.”
ACTUAL TEXTILES: Toward a More Responsible and Sustainable Textile Industry
As an eco-conscious textile company, ACTUAL TEXTILES actively works to reduce its environmental footprint by integrating more sustainable production practices. This awareness initiative is part of a broader approach aimed at balancing industrial performance and ecological responsibility.
With this action, ACTUAL TEXTILES reinforces its position as a major player in sustainable textiles in Madagascar, placing environmental protection and ecological awareness at the heart of its commitments. This initiative perfectly illustrates the harmonization between economic growth and environmental conservation.
